STRAIGHT TRIPPIN'
Public transportation is not the cultural norm in Minneapolis. The surplus of private cars are rapidly becoming an urgent problem for both the environment as well as the city infrastructure. Then there's the Catch-22 situation: the public transit system doesn't work effectively, because it's underutilized. And no one's using it, because it's honestly not that convenient. 
In order for change to happen, more people need to start getting out of their cars and onto buses and light rails. Straight Trippin' exists to make that transition as seamless as possible. It tells first time commuters that with the right attitude, hopping on a bus is like a nice high: you're sitting, you're relaxed, you're doing nothing but watching the world go by. It's more than just an app – it's a movement.

APP PROTOTYPE: CLICK TO EXPLORE