Public transportation is not the cultural norm in Minneapolis. The surplus of private cars are rapidly becoming an urgent problem for both the environment as well as the city infrastructure. After countless conversations and hours of commuting on the bus myself, I realized that it is the unfamiliarity with the system that hinders many people from getting out of their cars and into buses and light rails. To make that transition as seamless as possible, I imagined Straight Trippin' as a friendly, sassy app to accompany first time commuters, in addition to designing a promotional campaign around it.
digital Design, BRAND IDENTITY, copywriting
