I created a branding system for the Residence Life department of Bethel University that I applied to various different marketing campaigns throughout the school year. While the brand plays off of the institutions own brand colors, I created a more homey touch by incorporating vintage imagery, such as in the use of retro fonts and in the postcards of the dorms.

promotional posters: (left) information on the room draw process and upperclassman dorms; (right) open house event encouraging students to tour the dorms

close up of the dorm postcards, inspired by vintage national park postcards

(left) INSTAGRAM GRAPHIC ADVERTISING EACH DORM; (right) DOOR KNOCKERS WITH ROOM DRAW INSTRUCTIONS AND AN INFOGRAPHIC ON THE COSTS OF LIVING ON-CAMPUS VERSUS OFF-CAMPUS

summer housing promotional poster: a playful, summery spin on the established brand guidelines

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